Different markets - different custom(er)s

Although at first glance the Japanese market shows a number of similarities to that of Europe, it still poses a huge challenge to foreign companies.

Deutsche Post Global Mail is there to support you with specialized knowledge gained from Japanese economic experts. We also provide contacts to Japanese research agencies that work together with you to create a valid marketing analysis, target group segmentations, as well as target group area segmentations. These agencies also support you in developing an optimal marketing strategy.

Target groups are defined only after a product/service positioning as well as an in-depth market and competition analysis have been carried out. The target group segmentation – based on structural sociodemographic characteristics – provides the framework for all following marketing activities.

Marketing, however, must not only be aimed at the right target group. Above all, it has to reach that group. Media planning, optimized to the target group, is essential to doing just that: reaching the target group. That is why we support you throughout the whole process – from selecting the media, creating a budget, right down to fixing the promotion time.

In order to guarantee that your marketing concept addresses the right Japanese target group, Deutsche Post Global Mail organizes pre-tests together with Japanese research agencies. Next, these agencies test whether the design, text and idea appeal to the target group and spark their interest. In addition, we provide you with assistance from market research companies who analyze the market and, at any time, can carry out a quick survey for you.

With the support of Deutsche Post Global Mail, nothing should hinder the success of your direct marketing activities.